![]() | ||
Sales
|
||
![]() | ||
![]() |
![]() |
Connect Better To Sell Better
|
![]() | ||
![]() |
Deepen Rapport In Your Sales Presentations
|
|
by Bill Cole, MS, MA |
|
Last month we learned how important it is to build customer rapport
and connection before your sales presentation. You now know how to
mentally prepare both yourself and your audience, far before either of
you ever show up. You want to create a favorable mind set for everyone
that takes your presentation into the zone right at the beginning.
Your pre-program preparation makes you feel more secure about your
presentation. Your audience notices this and feels confident that you
know what you are doing. Hence, they relax and you create rapport. Ten Presentation Blunders That Hurt RapportUnfortunately, many salespeople commit one or more of these ten speaking sins during a sales presentation and thereby alienate people and cause unnecessary stress in their audiences. They unknowingly self-sabotage and derail rapport by:
All these performance errors kill rapport and connection with your audience. Fortunately, all are correctable. What should you do to prevent these problems and continue to improve the all-important rapport with your customers? Be An Audience-Centered Speaker
As you present or sell, have you ever counted your me versus you
ratio? The more you use me, I, mine, our and we you're showing that
your needs take priority over the audience's needs. Using you and your
audience members names shows you have an interest in them. Six Ways To Deepen Rapport In YourSales Presentations
Outstanding sales presentations are built on relationships with the
customer. Go forth and build rapport!
|
<- back to articles |