DO YOU PLAY an
Ethical Game of Selling?
If Not, What Game are You Playing?
by Bill Cole MS, MA
The tennis player volunteers to the opponent that she reached over the net to contact the ball. She loses the point. The golfer calls a penalty stroke against himself for moving the ball. In both these cases, there may be no officials, no spectators. Just the two opponents. No one would know if there was some subtle cheating that took place. No one? You would know if you were the one cheating.
Do you believe that? Can it be that simple? Do you know people who sell that way? Are they respected? How do you define morality and ethics in your selling?
Do you challenge yourself ethically? Do you set high ethical selling standards for yourself? Do you assess your selling behavior from an ethical standpoint on a regular basis?
Do you take time to think before treading on dangerous ground that might be considered unethical? Do you know what the people you deal with consider to be solid ethical behavior? Do you consider in advance the reactions of people in your business world who would be perceiving your behavior to be borderline unethical?
Do your clients take you at your word? How important is it to you that others view you as a person of honor? Who in history do you admire as a model of ethical behavior? Who currently do you hold as an icon of ethical business conduct to help you guide your daily behavior?
Do you set the standards for ethical business dealings with your clients, partners and associates? Does it matter to you how well you treat people in business? Do you have the ethical good of the business world and society in your heart as you go about your day?
|<� back to articles