than its worth, even if it promises to provide a clear advantage. Now, an ISO or acquirer can add
loyalty, check conversion, supply ordering or other applications easily and at much lower cost because
they no longer have to download and re-certify the entire chain of applications.
VeriFone’s global Verix artchitecture has achieved true application separation at both the hardware
and software levels. Verix is a catalyst that enables innovation, paving the way to a huge untapped
market for payment-related and value-added application opportunities. It will re-invent the point-of-sale
arena as a profit center because it fosters a true multi-application environment and fuels its growth.
Security that promotes merchant retention
The multi-application environment requires an entirely new level of security. Applications must securely
co-exist on devices, yet must also be capable of sharing information, such as purchase amounts between
payment and loyalty transactions. The challenge is to enable this environment without allowing for
corruption between applications.
VeriFone developed the VeriShield security architecture to satisfy the specific needs of the multi-application
environment. VeriSheild provides maximum security with the flexibility required to optimize application
development and deployment.
Merchant retention is always an important consideration in the payment industry. VeriShield provides
file authentication, so an ISO can “sign” applications to prevent the download and execution of
unauthorized files in a terminal, adding an extra level of security to combat fraud. This makes it
difficult for the merchant to switch to another ISO or acquirer without
Imagine a world where you
derive more revenue per
merchant in your portfolio —
releasing you from the
challenge of competing for
merchants solely on the price
of credit card transactions.
the knowledge of the existing one. The merchant must contact the provider to have the terminal
“released.” This gives ISOs and acquirers one more chance to address the merchant’s concerns and
perhaps even save an account. Releasing the hardware is as easy as a software download, eliminating
the need for the terminal to be physically returned to a deployment facility.
ISOs, acquirers and merchants clearly recognize that the future of payments lies in the multi-application
environment and the payment, payment-related and value-added e-services available at the point-of-sale.
Capitalizing on these opportunities — and doing so profitably — will be a direct reflection of the
multi-application architecture embraced by the industry.
Michelle Graff is the Delivery Marketing Manager at VeriFone, a division of Hewlett-Packard. Visit the
VeriFone website at www.verifone.hp.com.
Two categories of value-added applications are emerging — to the benefit of merchants, acquirers, ISOs
and third-party vendors alike. There are applications that improve operations and lower costs, and those
that generate new revenue streams. Applications run locally on the terminal and can connect to the host
system provider via the existing communications infrastructure or via the Internet.
Operations can be streamlined through special e-mail applications to allow exchanges of messages between
ISOs, banks/processors and merchants. An example of this is offering merchants the ability to order paper
and other point-of-sale materials using the terminal for communication.
Age verification software is increasing in popularity for merchants that sell or serve alcohol, tobacco,
and other age-restricted items.
Merchants can use the terminal as a time and attendance device. Clerks can clock in and out on the same
terminal used for payments.
Loyalty systems continue to gain approval with merchants as a way to increase customer share of wallet.
The Internet opens even more opportunities to partner with e-services providers for applications such as
food ordering, kiosk ordering/fulfillment, surveys, coupons — the possibilities are endless. Yet they all
require a true multi-application environment.
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