If you are wondering where all the new ideas have gone, youre not
alone. Many workplaces are a dry well when it comes to inspiring
creativity. Companies may claim that they promote creativity and
want their employees to think outside the box, but most corporate
cultures crush originality. They want their staff to obey
procedures, conform to the dress code and stay as late as it takes to
get two peoples work done and then wonder why their employees arent
budding Warren Buffets or Steven Spielbergs.
Corporate America desperately needs imaginative ideas in all aspects
of business to create the original new products and services that
make consumers (and keep the shareholders) happy. Novel approaches
in customer service can turn an irate customer into a loyal one.
Inventive ways to do something as simple as answering the phone can
turn a first-time caller into a long-term client. A laugh-out-loud
presentation can turn a lackluster sales team into a fired up sales
force.
Unfortunately, more often than not, most workers leave their creative
thinking behind as soon as they close their front door. The majority
of people simply dont have the time to even consider developing an
artsy self, with all their looming deadlines, bursting in-boxes,
and unanswered emails to deal with. For most of these harried souls,
putting a smiley at the end of a text message is the closest they
can come to creative. Now, thats original!
So, if you are wondering why you cant think outside of the box,
its probably because your boss has you sealed inside of it. The
question is: How do you break out of that box without losing your job?
For most people, there is a bridge that needs to be built from the
business mind to the creative mind. Here are five tips that can
assist anyone in getting, and keeping, the creativity flowing:
Arrange at least 30 minutes of quiet time a day
Your creative mind has probably been telling you some great ideas,
but you cant hear them through the cacophony of noise that surrounds
you: demanding boss, screaming kids, and the blare of TV, iPods, and
cell phones. With so much information constantly flowing in, its
no wonder people have a hard time getting their ideas out. With all
these elements demanding a piece of our brain real estate, it is up
to us to find the time and place where we can shut out all noise and
get in touch with whats going on within us. The seed of an idea
needs a quiet place to germinate and grow, to be fertilized by all
new the information youre receiving. Take a 30-minute walk alone,
without your iPod, without your Treo, just by yourself.
Dont sit down get physical
Your boss wants you to write a presentation. You sit down to write
it and type gobbly-gook into your laptop. Where do you find the
quick turns of phrases that will wow your audience? How do you come
up with the new ideas that will astonish a client? Do what the pros
do throw a ball. Sitting down in front of a computer can really
stifle creativity. Studies have found that repetitive motion helps
access the creative mind. Singer-songwriter Paul Simon writes lyrics
by throwing a ball against a wall and talking out loud. If you feel
weird talking out loud while playing with your yo-yo or taking a
walk, put on your cell phone headset, so your family wont think
youve gone bonkers.
Capture Your Ideas When They Happen
Write down your ideas when they happen. Dont tell yourself that
youll remember that fabulous idea you came up with on your way to
the bathroom you wont. So many of the students in my comedy
workshops watch sitcoms and say I had that idea for a sitcom!
Yeah, but the guy earning the big bucks is the one who wrote it
down. If you dont like writing, carry a digital recorder with you.
I remember having dinner one night with the late, great comedy
genius, Steve Allen. Throughout dinner he got out his cassette
recorder at least eight times to capture an idea.
Reality Check Your Ideas
Just because you think your ideas are stupid, doesnt mean that they
are. If you are normal you probably have a critic meaner than
American Idols Simon Cowell in your head denigrating your ideas.
You call this an idea? Idiot! Critic attacks kill creativity. We
might all still be sitting in the dark if Ben Franklin had thought,
You fool, grown man dont play with kites. Your critic wants to
keep you safe by protecting you from the unknown. Creativity takes
you to uncharted waters. So of course it gets scary. Alert, alert,
new idea coming in. Prepare to shoot it down. Recognize your
critic for what it is, thank it for sharing and then move on.
Sometimes a seemingly stupid idea can lead to a brilliant innovation.
Before disregarding an idea, get a reality check by sharing it with a
trustworthy person.
Schedule Creativey Into Your Day
We all make time for paying our bills, doing errands, even for
watching Desperate Housewives, but how about scheduling creative
sessions into your day? If you are a manager, schedule weekly
brainstorming meetings. Schedule your own personal creative
sessions into your Palm Pilot. Studies show that early morning is
the best time for creativity because you are still on the edges of
your unconscious mind. Keep a pad of paper by your bed and write for
fifteen minutes before you get out of bed. Try this for a week.
Dont worry about spelling, or grammar. If you are really stuck, try
writing with your other hand. Pay attention to your morning thoughts
and you just might find that hysterical opening for a speech, a novel
solution to a problem or even new idea for a movie.
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