It's been said if you can fake sincerity, you've got it made. Seriously
though, how are you planning to make it? Is your reputation helping or
hindering your ascent to the top?
Daily Reps
What sort of reputation are you building through your daily practices?
How are you regarded in the workplace? How about in the marketplace?
And among your customers? Your colleagues? Competitors? Supervisors and
subordinates? Is it consistent with your self-image? If not, some
rehabilitation may be required.
What do you want to be known for? Even-handedness? Wise counsel?
Integrity? Creativity? Industriousness? People skills? Or just your
exceptional closing skills? Will you be the salesperson formerly known
as Prince or more akin to Machiavelli’s Prince? Are you referred to as
a legend in your own mind? It’s time you take control of your image.
Which Hall Do You Qualify For: Fame or Shame?
In a world that is seemingly results-driven the means to your ends may
not seem important. Yet true professionals win the right way. They win
as ladies and gentlemen. They don’t trade their integrity for a quick
sale, or sell a colleague down the river for personal gain.
Does Your Press Impress or Depress?
Some years ago I was fortunate to be profiled in the Wall Street
Journal for my endeavors as a communicator. Yet many professionals
receive nationwide notoriety for their misdeeds. Not all press is good
press. When they Google you let’s hope the hits are positive and not
hits on your reputation. A scan of today’s Journal headlines identifies
individuals and companies in the news for bias, fraud, perjury,
unlawful conduct and other malfeasance. Don’t let this be you!
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A is for Audit
What letter grade do you give yourself in the following areas?
___ Availability
___ Accountability
___ Reliability
___ Honesty
___ Credibility
___ Transparency
Would others give you the same marks? What does that say about your
reputation?
How are you driving?
Answer the following questions about yourself. Do you:
- Make your deadlines?
- Deliver what you promise?
- Rectify problems in a timely manner?
- Give consistent attention to your customers?
- Exhibit congruity between what you say and do?
- Strive for win-wins?
- Bring pride to your team, organization and profession?
As a salesperson are you more akin to Superman, Spiderman or a
Matchstick Man?
You can lead the field in more than just sales. Set the standard for
integrity and professionalism and watch your sales soar. Build a
reputation based on excellence and be the exemplar others strive to
emulate.
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