You may think customer service requires a huge capital outlay: expensive training, high-falutin’ CRM software and thousands of dollar in expenditures Nonsense! The most important parts of customer service are free.
   Here’s my baker’s dozen list of customer service components that are free:

• Smiling.
• Saying “I’m sorry”, “We’re sorry,” or “I apologize.”
• Saying “thank you for your business.”
• Saying "thank you for bringing this to my attention."
• Thanking customers for allowing you to fix their problems.
• Listening.
• Sharing important information in a timely manner.
• Giving customers choices.
• Addressing customers by name.
• Making small talk that builds the relationship.
• Relating to customers on a human level.
• Relishing your interactions with your customers.
• Enjoying your work.

    The point is, customer service is about many things, most of them tied to attentiveness, friendliness and empathy. We all have the capacity to employ and deploy customer service to salve our customers’ wounds. It’s as much a mindset as it is phraseology. The same skills you employed while delivering newspapers, selling lemonade or Girl Scout cookies as a kid, will hold you in good stead as a sales professional. The best things in life really are free. Now pass them on!